So if you haven't been sitting in a cave for the past decade or so - you understand the power of a quality website. But it's 2009, and there are still so many companies that aren't harnessing the power of blogs and social media. For those small and midsized businesses out there who think it's stupid and a waste of time - you are wrong!
First off, blogs are a powerful way to constantly create new content - which search engines love! They have these things called web crawlers, and guess what - if you aren't publishing new content - they come back less and less. This means less pages are getting indexed by the search engine and people who could actually use your services can't find you because your site is 23 million results away from the top spot in search engines.
It couldn't get easier than putting together a blog every day - if you have a few employees you can have tons of fresh new content. If you are a one-person-business - write about your experiences day in and day out. Believe it or not - people read them!
So how do people come out and find the content you put out EVERYDAY (yes, you should add at least a blog EVERY DAY - or at least every work day)? Well that is where the power of social media comes in. You have friends right? Well I hope you do at least. You write something really cool about the newest (fill in the blank here) and you post it to Facebook, Linked-In, or Twitter. Now at least your friends know about it. If they find it interesting they can repost it for you on their page and so on. Then you have all of the social media sites for the big world out there that doesn't know you. So what you do is you go out to Digg, Redditt, StumbleUpon, and any other blog submission site and they go out and read it. Now you have real traffic - all reading your content! And guess what - they will click through your website to see if there is anything else of value to them - so next time I write I will address that but for now - START BLOGGING and GET SIGNED UP FOR SOCIAL MEDIA SITES!
So you still don't believe the power of the blog? Check out our site's statistics. We went from practically none in the beginning of the year to this month we will break 1,000 NEW viewers - all because of blogs.