Frankly, keeping up with growth has presented more work than our small team was prepared for — with traffic now climbing more than500M pageviews each month. But we are determined and focused on bringing our infrastructure well ahead of capacity as quickly as possible. We’ve nearly quadrupled our engineering team this month alone, and continue to distribute and enhance our architecture to be more resilient to failures like today’s.
We can’t apologize enough, nor can we thank you enough for putting up with these growing pains. We know how impossibly frustrating it is to see your work offline. But please always know that we truly care about your work as much as you do, and we have an incredibly capable team working incredibly hard to take good care of it.
You could smell the internet tears lasting nearly 24 hours yesterday. If Twitter is what most consider a social forum for posting small 140 character messages of your breakfast, then Tumblr is the forum that lets you write an essay on that breakfast.
Tumblr is an easy to use blogging platform that lets you set-up a website in seconds. You can now write your little heart out about cute adorable kittens, or funny pictures of Kim Jong-il looking at things. Sadly, things came to an abrupt end thanks to an error in Tumblr's cluster of servers. The entire network of blogs were down for 24 hours. Anger and hysteria ensued. Some even wrote open letters.
But, what are we owed from a free service? Anything?
Tumblr is a free blogging service and super simple to use. Do we have a right to get angry if we host a site with them and things are down for an entire day? That could be business lost if your goal is to make monies from your page. On the other end of the spectrum, if you're just posting picture of Kim Jong-il, I'm sure you wouldn't really care that much.
Do hipsters have a right to get upset with Tumblr's lackadaisical communication during the outage, or should they just get along with their lives and possibly shower?
Perhaps Tumblr should have contacted Trigon about the virtualization of their servers. We're able to work with out clients to minimize any downtime, whether it be an off-site disaster recovery center or bringing sandwiches during a server rebuild.
So if you haven't been sitting in a cave for the past decade or so - you understand the power of a quality website. But it's 2009, and there are still so many companies that aren't harnessing the power of blogs and social media. For those small and midsized businesses out there who think it's stupid and a waste of time - you are wrong!
First off, blogs are a powerful way to constantly create new content - which search engines love! They have these things called web crawlers, and guess what - if you aren't publishing new content - they come back less and less. This means less pages are getting indexed by the search engine and people who could actually use your services can't find you because your site is 23 million results away from the top spot in search engines.
It couldn't get easier than putting together a blog every day - if you have a few employees you can have tons of fresh new content. If you are a one-person-business - write about your experiences day in and day out. Believe it or not - people read them!
So how do people come out and find the content you put out EVERYDAY (yes, you should add at least a blog EVERY DAY - or at least every work day)? Well that is where the power of social media comes in. You have friends right? Well I hope you do at least. You write something really cool about the newest (fill in the blank here) and you post it to Facebook, Linked-In, or Twitter. Now at least your friends know about it. If they find it interesting they can repost it for you on their page and so on. Then you have all of the social media sites for the big world out there that doesn't know you. So what you do is you go out to Digg, Redditt, StumbleUpon, and any other blog submission site and they go out and read it. Now you have real traffic - all reading your content! And guess what - they will click through your website to see if there is anything else of value to them - so next time I write I will address that but for now - START BLOGGING and GET SIGNED UP FOR SOCIAL MEDIA SITES!
So you still don't believe the power of the blog? Check out our site's statistics. We went from practically none in the beginning of the year to this month we will break 1,000 NEW viewers - all because of blogs.