- by Joe, "No Nickname Because I Don't Know Him Well Enough", Figaniak
A global body that charts the course of the Internet voted Monday to allow the creation of new website domain suffixes by private companies, enabling major firms to replace ".com" with their own brand.
The Internet Corporation for Assigned Names and Numbers (ICANN) voted overwhelmingly in favour of the proposal at a meeting in Singapore despite fears that opening up new suffixes could cause some confusion.
"This is the biggest change to domain names since the creation of '.com' 26 years ago," said Theo Hnarakis, chief executive of Melbourne IT Digital Brand Services, a California-based company that provides online branding services.
Under the changes, businesses would no longer be restricted to the list of generic top level domains (gTLDs) that include .com, .net and .org when they apply to register a website address.
What's big, flowing with information, and full of .nets, .coms, and .orgs? Well the internet of course! And just a few days ago it was announced by The Internet Corporation for Assigned Names and Numbers (ICANN) that the interwebs could be traveling to "infinity and beyond", (gosh I love that movie)!
On Monday, June 20, 2011 it was announced that the ICANN had, with a 13 to 1 to 2 standing, voted to allow the creation of new domain suffixes by private companies. These new domain suffixes, referred to as generic Top Level Domains (gTLDs), will accompany the 22 already approved domain suffixes that include the popular, .com, .net, and .org. This will provide large companies such as Nikon or Apple to change there current web addresses of .com to products.nikon or support.apple for any specific page of the site.
The ICANN won't be accepting applications for the new gTLDs until early next year, that is if the US$185,000 price tag for start up and the US$25,000 annual fee to keep the name don't faze you. I'm curious to see just how this new addition to the internet is going to play out. Will companies jump at the offer to change their URLs or will they shrug it off like it's just new fad? Who knows? But I can tell you this, you won't be looking me up at IHaveSoMuchMoney.IDontKnowWhatToDoWithIt any time soon.