IT Support | Apple Introduces Volume Purchase Program For Enterprise
Press Release via MacRumors:
Streamline your purchasing process and put more power and productivity in the hands of your workforce. Every paid app in the App Store is available for businesses to buy in volume through the program website. Simply search for the apps you need, enter the quantity you want to buy, and complete the transaction with your corporate credit card. Apps are available for purchase at the same price listed in the App Store.
A few years ago, I would have been slapped in the face if I had brought up the possible enterprise implications of the iPhone. Have you ever had a frappé slapped out of your hands sending the sweet, delicious drink onto your khakis? It's not enjoyable. Or financially wise, for that matter.
However, this volume licensing does matter financially for companies that need to sort out many hundred, thousands...or even tens of apps for their employees. It can get hairy passing around an iTunes account for users and keeping tracks of apps. That should get easier with iCloud but now the big bosses can buy apps in massive quantities and keep track of their items that way. Boom!
I'd like to see if Windows Phone 7 can make things like that happen. They're a little slow to the draw on many features but they seems to be catching up slowly but surely. At this point, I wonder if Ballmer now considers the iPhone a threat in the enterprise market?