Mobile Solutions | Will the Blackberry 10 be able to save Research In Motion Ltd.?
Posted by Jonathan Pentecost on Wed, Jul 11, 2012

A number of my past blog articles have been about smartphones. Mostly I talk about iPhones and Android devices, sometimes throwing in the occasional reference to Windows phones. Rarely do I talk about BlackBerry devices, mostly because it seems they are falling by the wayside quicker and quicker. After reviewing this article, http://news.yahoo.com/rim-seeks-patience-until-blackberry-10-ready-190644211--finance.html, it appears I am not alone.
Many of today’s devices allow the ability to do things that only a few years ago were unthinkable in a device you could easily carry around with you. It can play music, either from onboard flash memory or stream from the Internet, it can send and receive E-mail, it can make or receive phone calls, as well as the ability to play games and watch movies. Some of the more recent releases of devices allow you to do multiple things at once, such as talk on the phone and receive E-mail.
According to the article, the BlackBerry 10 will also have this capability. The issue that the article talks about is if it is a “too little, too late” type scenario for the company. Years ago, many executives used the devices because of the ability to send and receive E-mail, as well as use the device as a phone. More devices that have come out can do this and more, which make the devices “old school”.
The new device, however, should increase the profitability of RIM – once it comes out, that is. Due to changes in top management, as well as a number of technical setbacks, the company now is planning on releasing the new device in 2013. This poses another problem for RIM because a new iPhone is due out this year, along with countless Android devices. There is also talk of another Windows phone, as well, that will be coming out sometime in the next year.
What do you think? Will the BlackBerry 10 be able to pull Research In Motion Ltd. out of its slump? Will the company need to sell out to another company before it is able to get the devices to market? Maybe they will join with another smartphone maker and make the best device of all?
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